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Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. Understanding these needs and agendas are critical to success in business. Decisions are, after all, made by people and people have needs and agendas, spoken and unspoken. Yet we consistently underestimate how critical it is to recognize the role of the decision maker.
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Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you.
#Hidden agenda drivers
While many books on politics seek to provide partisans with new ways to feel good about their own side, The Hidden Agenda of the Political Mind illuminates the hidden drivers of our politics, even if it's a picture neither side will find flattering.Įach of us pitches ideas every day. They show how we engage in unconscious rationalization to justify our political positions, portraying our own views as wise, benevolent, and principled while casting our opponents' views as thoughtless and greedy. Drawing on a wealth of data, they demonstrate how different groups form distinctive bundles of political positions that often stray far from what we typically think of as liberal or conservative. Expanding the notion of interests beyond simple economics, Jason Weeden and Robert Kurzban look at how people's interests clash when it comes to their sex lives, social status, family, and friends. Challenging our fiercely held notions about what motivates us politically, this book explores how self-interest divides the public on a host of hot-button issues, from abortion and the legalization of marijuana to same-sex marriage, immigration, affirmative action, and income redistribution. But in fact most political views are governed by self-interest, even if we usually don't realize it. When it comes to politics, we often perceive our own beliefs as fair and socially beneficial, while seeing opposing views as merely self-serving. A shocking discovery leads to the arrest of Opal Starling, and there’s only one lawyer who can save her from an impending conviction. After a close speculation, a New York City Detective finds a bizarre connection between the victims and Opal Starling. Meanwhile, brutal identical murders take place in London and New York. Each time it happens, she tries not to lose her mind, but ends up with possibilities of hallucination, fear and even insanity. Someone is stalking her someone entering her house during her absence and going through her personal belongings, leaving threatening messages. Opal Starling leads a peaceful existence till it all turns topsy-turvy overnight. She takes a secret vow to destroy any other woman in Vester’s life, as she believed that he belongs only to her. In the meantime, a British model Crescent Stone gets acquainted with Vester Bridges at a pub and is instantly drawn towards him. However, there is one man Vester Bridges who intends to change that opinion when he meets Opal by chance at a restaurant parking lot. Due to a painful past, Opal fiercely maintains a low profile and strongly opposes love and relationships. She looks after her ailing twin sister Emerald. Opal Starling is a young graphic designer living in New York.